by Bob Bly
1–Benefits; e.g., “Top 10 lazy skillet meals.”
2–Questions; e.g., “Do you think you can retire at 65? Think
3–Testimonials; e.g., “More Alaskans drive on Michelins.”
4–How-to; e.g., “How to make a fortune with a foolish idea.”
5–Curiosity; e.g., “Discover the ultimate options trading system.”
Source: Mequoda Advice, 7/10/15.
This article appears courtesy of Bob Bly’s Direct Response Letter, www.bly.com