A business blog is central to a successful inbound marketing strategy that will help you get found and generate more inbound leads online.
1. Build thought leadership by showing your expertise- Become a go-to resource for prospects and media.
2. Get SEO value for each blog article –More content = more opportunities to get found online.
3. Engage in a dialogue with customers and prospects through blog comments – Host conversations and respond to issues or questions.
4. Attract social media followers – Businesses that blog enjoy more social media reach because they have content to share.
5. Generate more leads online – A HubSpot study found that businesses that blog generate more than 67% more leads online compared to businesses that don’t blog.
6. Humanize your brand- Give your company a voice of the people behind your brand.
Ready to start blogging?