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5 E-mail Subject Lines That Increase Open Rates

by Bob Bly 1–Benefits; e.g., “Top 10 lazy skillet meals.” 2–Questions; e.g., “Do you think you can retire at 65? Think again!” 3–Testimonials; e.g., “More Alaskans drive on Michelins.” 4–How-to; e.g., “How to make a fortune with a foolish idea.” 5–Curiosity; e.g., “Discover the ultimate options trading system.” Source: Mequoda Advice, 7/10/15. This article appears courtesy […]

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