5 E-mail Subject Lines That Increase Open Rates

by Bob Bly

1–Benefits; e.g., “Top 10 lazy skillet meals.”



2–Questions; e.g., “Do you think you can retire at 65? Think

3–Testimonials; e.g., “More Alaskans drive on Michelins.”

4–How-to; e.g., “How to make a fortune with a foolish idea.”

5–Curiosity; e.g., “Discover the ultimate options trading system.”

Source: Mequoda Advice, 7/10/15.

This article appears courtesy of Bob Bly’s Direct Response Letter, www.bly.com

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2 Responses to 5 E-mail Subject Lines That Increase Open Rates

  1. Adrienne September 2, 2015 at 6:34 pm #

    Hi Sharron,

    I wanted to stop by and check out your blog.

    I think most people are always eager to learn how to write better titles. I have swipe files and PDF’s of headline hacks to use because I’ve never been that great with coming up with my own that really catches your eye. I’ve done well because I’ve always had a loyal readership so no matter what the headline is they click through anyway. My issue was always for the new person who has no clue who I am and has never been to my blog.

    I think I’ve gotten better over the last few years but there is always more room for improvement right!

    Thanks for sharing Bob’s tips and I hope this comment finds you well.


    • Sharron September 3, 2015 at 2:09 pm #

      Hi Adrienne,
      Bob Bly has been a mentor to me for years and I always love his wisdom. It seems there is always something new we can learn about our fast changing technology.
      Thanks for stopping by.

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